Marketing and sponsoring

Marketing and visitor promotion

The trade fair and the congress are elaborately presented and intensively promoted nationally and internationally in German and English specialized journals of the Maurer-Verlag.

These are: Orthopädie- schuhtechnik, DER FUSS, foot&shoe, Komfortschuhe - Passform & Design and MT-Dialog (look at Partners). 

These PR-activi- ties are accompanied by online-ads, calendar entries in further specialized journals and portals in the area orthopedics and medicine as well as by advertising media and mailings to selected target groups.

Advertising media for exhibitors

For the exhibitors, extensive material for their visitor promotion is available, as in the years before, such as flyers, posters, stickers and the popular ticket vouchers.

Indoor and outdoor advertising

Additional promotion measures such as outdoor advertising or advertising in sports fields, posters, footsteps and many more, are eye-catchers. The attention and perception of the visitor is immediately focused on your company and your trade fair offer. Call the visitors' attention at the trade fair to your trade fair appearance and guide them to your stand! The options are manifold. Use placements with unique features already before the visitor is in the hall: Welcome the visitors on the way to the hall with posters, accompany them up the stairs and guide them with footsteps to your stand. Are you interested in special advertising formats? Please contact Sibylle Lutz.

Sponsoring – increase your brand awareness

Sponsoring is getting more and more important as a means of communication in the media mix. We offer different, individually geared sponsoring packages. Sponsoring activities help your image cultivation and the increase of the awareness of your brand within the industry. With the reputation and the diversity of our specialized media we can offer a big medial presence and reputation to the sponsors through many canals. We offer individual sponsoring packages for exhibitors to advertise your brand in the orthopedic world as gold, silver or bronze sponsor.

Trade fair sponsoring has many advantages that you can benefit from!
We provide your individual custom-made sponsoring package.

Please contact Sibylle Lutz

October issue – Trade fair issue

Increased circulation: 7,000 copies!
Distribution: To all readers of the journal Orthopädieschuhtechnik and on the spot at the trade fair in Cologne
Date of publication: 1st October 2022

The topics 10/2022:
Trade fairs:
ORTHOPÄDIE SCHUH TECHNIK/IVO-Kongress 2022, Int. trade fair and congress, Cologne
• Up-to-date information on ORTHOPÄDIE SCHUH TECHNIK/ IVO-Congress 2022
• Presentation of the program in the forum in the exhibition hall and the supporting program
Focus: Pedorthics International
On the occasion of the IVO Congress 2022, we present the current state of pedorthics worldwide:
• Portraits of IVO member countries with info on education and reimbursement.
• Portraits of companies in different continents
• Reports on international educational projects
• Perspectives of pedorthics internationally
Focus: Digitalization in marketing
• Digital customer communication
• Marketing for foot orthotics

Download the flyers now